Intentional Essentials. Black Friday, Thoughtfully Done.

30% off sitewide.

Confidence in motion.

Affirmations they can carry into every moment.

The Confidence Edit

4 Season Hoodie
On Sale from $24.50
4 Season Hoodie
Up to -30% Best Seller
$24.50 $35.00
Midweight Cuffed Half Sleeve Tee
On Sale from $16.10
Midweight Cuffed Half Sleeve Tee
Up to -30% New
$16.10 $23.00
Heavyweight Full Zip Hoodie
On Sale from $31.50
Heavyweight Full Zip Hoodie
Up to -30% Best Seller
$31.50 $45.00
Organic Cotton 6-Panel Cap
$19.60 $28.00
Organic Cotton 6-Panel Cap
-30% New
$19.60 $28.00

Unstoppable Looks, Everywhere

Feel Good Clothing

All of our clothing carries a subtle affirmation — a gentle reminder to our children of their self-worth.

Size Inclusive Fits

Every child, every body. Our fit is made to uplift them all

Gender Neutral

We empower kids to dress in what feels right — confident, comfortable, and true to them.

Elevated Details

Well-made and thoughtfully designed — with clean lines, durable construction, and details that are made to feel as good as they look.

Earth Loving

From fabric to packaging, every choice reflects our care for the planet — using purposeful materials and thoughtful design to lessen our impact.

In Their Words

Supporting Unstoppable Futures

We believe in creating change beyond clothing. 1% of every sale supports the Child Mind Institute, helping children and families facing mental health and learning challenges—and building a more confident, empowered future for all.